Implementing a strong call to action will lead to greater satisfaction from your persuasive pieces. Understanding what makes your consumers act is the key to seeing results from your messages. Creating a call to action may seem like a daunting task, but these tips will make it easier.
What is a Call to Action?
A call to action (CTA) is a form of speech, writing or a type of act that leads to or encourages someone to act on a problem. The CTA gives the message recipient the idea to make a change, take a stance or follow through on an action.
Creating a Successful CTA
Style
The creation of a CTA does not have to be complex. It just has to create strong feelings and impose the need for action. This can be accomplished through concise writing and a clear meaning. A CTA needs to also relate to your audience's issues and should be obtainable. This will lead to greater involvement and higher levels of engagement from your audience. For example, a strong CTA for a tractor parts manufacturer might look like this:
“Across the country, our reliable and dependable parts provide farmers the means to feed our nation, visit our local and online service retailers to try them yourself.”
Placement
A CTA needs to be seen by your audience. The structure of your blog, advertisement or other marketing piece is important. The piece should end in a CTA with the prior information to convince your audience to follow through. This leads to more potential customers seeing the CTA and a larger conversion rate.
Create Emotion
A CTA with an emotional appeal can lead to more success. An emotional CTA encourages the audience to act on their feelings. Use words that connect to your audience in a personal way by calling on them directly to action.
Action
A moving, emotional CTA is only useful if the audience can act on their feelings. Ensure your audience has something to follow through on, whether a website to visit or another blog to read. If you fall short on this aspect, you may anger or frustrate your audience and lose their trust. Including a sense of urgency will encourage your audience to act now. You can do this by providing a time frame.
Customize Your Content
The CTA doesn’t have to look identical across platforms. You may use a different approach for social media than you would for radio. While your social media CTA may be easily acted upon, your radio CTA will require a deeper connecting point since your audience will have to do more than click on a link. CTAs are commonly seen in email marketing, social media and landing pages. These areas see high traffic from audiences and are the perfect place to implement a strong CTA. An effective CTA can lead to a positive click-through rate on your organization's homepage or product. Adapting your statement to your audience and the platform will ensure success.
CTAs are important in your overall advertising and marketing approach. They can be used in flexible areas like email marketing, social media posts and landing pages to increase the click-through rate. An effective CTA also has the opportunity to increase sales, signups and actions.
Still unsure how to write a successful CTA? Let The Communications Group help. Our team is here to help you succeed. Contact us today!
