It’s been said that when John F. Kennedy was running for president he made the statement, “I know 50% of my advertising is wasted. I just don’t know what 50%.” Sound familiar? And just think, those were the days when the options of getting your message out to the masses boiled down to a handful of choices from radio, to television, newspaper, outdoor, even simple yard signs.
Fast forward 60 years and examine the landscape of options you have to choose from to promote your company, products and services, efficiently and effectively. It’s a daunting and almost mindboggling array. And, as your customers become more sophisticated and the number of available platforms grow almost exponentially every day, your job as a marketing professional becomes more and more difficult. But, there is hope on the horizon.
For more than 30 years, The Communications Group has succeeded in helping our industrial B2B customers amp up their marketing programs by following a series of formulas that are on-target, simple to execute, and most of all, effective. If you’re experiencing the frustrations that many B2B marketing professionals are facing and have the same timeless reservations that JFK had, we ask you to stay tuned as we lay out a series of tips, tricks and tutorials that are guaranteed to, as the title says, maximize your marketing efforts, simply and effectively.
The next chapter will focus on the foundation of our program…”The 3 Rights.”
