The Communications Group (ComGroup) is celebrating Arkansas Children’s Week with our client Arkansas Better Beginnings! Arkansas Children’s Week is April 2-8, 2022. It’s an annual celebration of the children, families and child care providers in Arkansas. We’re taking time this week to look back on the work we’ve done to promote key messages for our client.
It goes without saying that child care providers, like most of us, continue to face many challenges due to the pandemic. Unlike many of us though, providers couldn’t and didn’t work from home. Instead, many stayed open to support the first responders and essential workers needed to help us get through the pandemic.
ComGroup placed advertisements in the City & Town publication in 2021 and 2022 on behalf of our client that communicated a key fact that was quickly coming to light – Arkansas child care providers are the workforce behind our workforce. The ads were targeted toward business and community leaders to show them how they can support quality child care in their community.
Access to quality child care is a solution for economic development and can increase productivity at work. However, finding that care is hard, as ComGroup’s public relations director Carson Horn is experiencing first hand:
As first-time expecting parents and working professionals with demanding schedules, one of the first things that came to mind for my wife and I was ‘who will we turn to for help as we continue to juggle our already busy lives while adding a child to the mix?’
Imagine my surprise when our initial research into child care immediately led us to Arkansas Better Beginnings’ new website with its resources directing us to quality facilities in our area. Because of these resources, our search was simplified, instilled confidence we were making sound, informed decisions about our child’s welfare, and the feeling that what our future holds as working parents will still be manageable.
Each ad promoted the “Building a Better Future” section of the Better Beginnings website that lists things community and business leaders can do to support and promote child care in their communities:
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Champion high quality child care in meetings and conversations
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Direct working parents to the Better Beginnings website
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Make sure your employees know about available tax credits
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Consider offering financial incentives to employees for choosing high quality child care
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These ads are an example of how ComGroup is targeting community and business leaders to bring Better Beginnings to their attention. Contact us if you want to learn how we can do that for you.
