Research can seem daunting but selecting the correct method can simplify the process and yield more successful findings. Understanding different research methods and when to apply them will make you a better researcher. Here’s a breakdown of research types and methods to help you find what will best suit you.
Primary vs. Secondary Research
Primary research and secondary research are used interchangeably and in unison to create a successful research plan. Information obtained from first-hand practices falls into the category of primary research. Information collected from previous studies and sources is considered secondary research. The two are useful independently but a strong research plan includes both. These types of research involve many methods that can be used for specific and unique circumstances.
Primary Research Methods
Structured remote interviews connect the interviewee with a researcher from a remote setting. These interviews allow research teams to gain insight from clients across the world using platforms created for remote communication. They create a link between areas miles apart with the click of a button.
Psychological Research looks at audience behaviors to predict future outcomes based on findings. This information provides insight into the behavioral patterns of audiences which can be used for future product implementation, strategic plans and calls to action.
Complete market analysis compares your services to other industries, audience perception, competition and future trend data. This method looks at several areas to create a complete review and evaluation of your services to those similar to you.
Focus Groups provide information from audiences to review your services or products. Groups of participants review your services or products and provide direct feedback relating to the service or product. Information obtained can then be used to revise or continue with your marketing approach.
Interviews and surveys allow you to collect direct, sometimes anonymous responses from your target audience. Surveys are useful in collecting data from large audiences with ease.
Secondary Research Methods
Case studies can be used to compare data collected in primary research methods. This comparison shows trends and provides opportunities to reach audiences in the future.
Books also provide useful data and research findings. Information relating to your audience should be implemented in your overall research plan.
Articles also have great information waiting to be reviewed and compared. This information could create a jumping-off point or a source for comparison.
Groupers know Research
The Communications Group knows how important research is to every project. Selecting the correct research method is key to getting the most success based on the client and situation. Contact our team of industry experts for all of your research questions!
