The Communications Group conducted extensive research to identify the barriers and opportunities within the program. Based on the findings, we proposed a four-tiered strategy:

1. Reach: Identified high-density populations geographically and analyzed their media usage. Developed an integrated strategy combining media, public relations, and events to reach these communities.

2. Teach: Crafted educational messages to inform women about the importance of early detection and how to enroll in the program, including offering free mammograms.

3. Engage: Organized community events, including mobile mammography units, to make screenings accessible and connect directly with the target audience.

4. Report: Tracked outcomes and adjusted tactics to ensure measurable improvements.

This comprehensive approach effectively bridged the gap between education and action, making screenings more accessible and increasing awareness in underserved areas.