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Continuous Media Optimization

Always improving through data

What Is Continuous Media Optimization?

CMO, or continuous media optimization, is the process we use to measure and evaluate digital advertising campaigns as they happen. Based on metrics along with specific goals for each ad, we evaluate the recommended changes to ensure we are seeing constant improvement with digital campaigns.

Free Media Optimization Resource

More about our CMO progress with real results.

Continuous Media Optimization Benefits

Custom Online Dashboard
View all digital advertising campaign metrics in one place. These metrics will allow you to compare outlets, tactics, call-to-actions and compare actual campaign metrics to goal metrics.
Insights Report
We'll provide a monthly insights report identifying positive and negative trends to determine what's working most efficiently. Based on those data-driven observations, we can make campaign changes to ensure your goals are being achieved.

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Success Story

We launched our CMO service with a national manufacturing client in 2018. Despite four consecutive years of media investment decreases, we utilized our CMO process to ensure digital campaigns continuously improved in terms of our goal click-thru rates and cost per click.

  • 2018- average click-thru rate: .37% average cost per click- $3.05
  • 2019- average click-thru rate: .30% average cost per click- $2.50
  • 2020- average click-thru rate: 1.09% average cost per click- $0.75
  • 2021- average click-thru rate: 2.38% average cost per click- $0.64

Developing a digital marketing campaign with the same national manufacturing client in 2022, we applied our CMO process to new campaigns, reaching historical metrics from 2020-2021. Through the first two months of the 2022 campaign, we have doubled the number of ad engagements.