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Dan Cowling III, MA

Agency Founder, Chairman & CEO
Grouper Since 1987
Dan is the agency’s chairman and chief executive officer. He specializes in training, personal development, marketing strategy and program concepts. If you need direction, strategic marketing planning and the Big Idea, Dan Cowling is the guy to have in the meeting. Dan provides campaign and program strategy for the majority of the agency’s clients. One of his sought-after specialties is program design for campaigns that change behavior achieved through outreach and education. He provides strategic planning and coalition building for agency clients.

Skills

  • Relationship Development
  • Market Research
  • Public Speaking
  • Account oversight and management
  • Strategic Planning
  • Benefit Testing
  • Market Research
  • Conceptualizing
  • Message Development
  • Copywriting
  • Critical Thinking

Personality

  • Pisces
  • Introvert
  • Energized by problem-solving
  • Can be very impatient
  • Favorite Holiday: Christmas
  • Favorite Candy: Dark Chocolate
  • Favorite Color: Blue
  • Pet Peeve: Not owning up to mistakes
  • Family-Oriented
  • Mexican Food Fan
  • Arkansas Razorbacks Fan
  • Not a fan of repetitive activities

Question & Answer

What is a marketing or communication lesson you’ve learned recently?

Effective marketing MUST emphasize Focus Clarity & Simplicity. The more successful a marketing initiative is in capturing these three elements, the more effective it will be.

Describe a favorite client project:

I appreciate all of our clients. Each one brings it’s own unique challenge.

Of all the work we’ve done, the area of outreach and education is my favorite. Whether it’s helping underserved women get free breast exams or children find health insurance, the work we’ve produced for over 40, mostly health related issues, helped improved the quality of a person’s life.  That’s rewarding.

What did you want to be when you grew up?

A professional football player.

What was your major and why did you choose it?

Communication. I’ve always been verbally inclined. Fascinated by the power of language. Impressed by its value in personal and professional life. A strong second interest was my minor in creative writing.

How did you choose your career field?

Life threw me a curve. In high school I set my sights on becoming a college professor. As I finished my master’s work and prepared to begin PhD work, a flood of professors hit the market, virtually drying up college positions. I looked for a related industry and chose advertising. I was first hired as a copywriter based on my minor in creative writing.