Through detailed research and planning, ComGroup crafted a student-centered open house event. The strategy included:
- Engaging Professors: Leveraging relationships with university communications departments to promote the event.
- Tailored Programming: Developing an event itinerary focused on networking, agency tours, and career opportunities.
- Branded Content: Creating promotional materials, including branded tote bags, event signage, and follow-up emails with CTAs for internship applications.
- Post-Event Engagement: Distributing newsletters and social media recaps to continue the conversation and expand the event's reach.
The Communications Group celebrated its 35th anniversary in 2023 with the launch of the Inaugural ComGroup Classic. This event aimed to strengthen connections with Arkansas universities, promote the agency’s internship program, and showcase career opportunities to students studying public relations and communications. Designed as an open house, the event offered an engaging experience for students and professors to interact with the agency and its team members, ultimately fostering a pipeline of future PR professionals.
