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Public Relations Services

Strategic public relations and communication services

Powerful PR is about your relationships. We provide insight and experience with strategic communications planning products, including strategic planning sessions, communications plan development, and measurement tools that focus on powering your organization’s best performance. Whether it’s stand-alone PR or integrated public relations programming, our APR-certified team provides a variety of solutions dedicated to your business PR success!

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Organic Social Media Strategy

Organic social media strategy takes advantage of free social tools to build an online following. Deciding which social channels to be active on is a crucial part of this strategy as it will determine the actions you take. We'll help you devise a custom organic social media strategy to engage with followers while spreading your message.
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Research

Research is the first and arguably the most critical step in developing an effective public relations plan. A PR Audit provides a benchmark for existing PR efforts.
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MessageMAP

Powerful messages require insight into the message development process. We offer MessageMAPPING™, neuro-messaging, message testing, brand messaging, product messaging, long-term message strategy, measurement and insights that tell your story so your audience keeps listening.
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Additional Public Relations Services

Reputation & Brand Management
Nothing is more important than maintaining your brand’s reputation. We can help establish consistency in your brand messaging and trust with your audience.
News Releases
News releases aren’t just for breaking news. They are one of the most common tools PR practitioners reach for in their toolbox. When shared consistently, news releases can help bring your business to the forefront of your community.
Event Planning & Management
No matter if it’s a press conference or a launch party, what truly determines the success of an event comes down to the details. Our team has extensive experience planning and managing events to leverage the greatest impact.
Media Pitching
A successful media pitch takes finesse, and it’s only getting more difficult as newsrooms continue to evolve. Our team has established media relationships that we leverage to help our clients’ stories cut through the noise and land the attention they deserve.
Media Training & Coaching
You’re the best spokesperson for your organization, but talking to the media is a skill that must be practiced. Let us help you develop that skill with one-on-one coaching and training to get you media ready.
Media Monitoring & Tracking
It’s a 24-hour news cycle out there and there is a lot of information to comb through, so let us handle it. We’ll monitor what is being reported about your organization, so you can focus on what you do best.
Crisis Communication
If you’ve ever experienced a crisis, you’ll understand the difference between a ‘reaction’ and a ‘response.’ When crisis strikes, let us help you do the latter.
Thought Leadership
This gold standard of content marketing is also one of the most difficult to successfully pull off. Fortunately, we can help. Let us show you how to inspire, influence and impact your professional community with thought leadership.
Executive Counsel
When you’re the boss, everyone turns to you for answers, but who does the boss turn to when they need to talk through something? As an objective third party, you can count on us to provide impartial advice in confidence.

Public Relations Audit

Evaluate past PR efforts to prepare for future campaigns
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How Our Public Relations Services Work

Our customers always come first. Our work is proven to be efficient, effective and a reflection of our customers’ core values.

1
Discovery Meeting
Let's discuss your needs and business goals.
2
Research
Our team will do extensive research for the project. 
3
Planning
We'll begin planning out next steps and strategy.
4
Implementation

The approved plan will take effect.

5
Evaluation

We'll debrief to see what went well, wrong, and what we can keep in mind for next time.

Our Public Relations Experts

Each person on the team is an active member of the state and national Public Relations Society of America (PRSA).

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President
Lisa Van Hook, MA, APR
Lisa develops many of the messaging and planning tools used by the agency, including the MessageMap® and the PlanGRID™.
Carson Horn Headshot
Public Relations Director
Carson Horn, APR
Carson has excellent communication and writing skills and he can easily adapt to his surroundings to create the best outcome.
Erica Duncan Headshot
Public Relations Manager
Erica Duncan, APR
Erica combines her strong interpersonal skills and passion for PR with a unique perspective shaped by her agricultural background
Hannah Phillips Headshot
Public Relations & Client Services Specialist
Hannah Phillips
Hannah enjoys projects that require critical thinking and is a media monitoring pro.

Free Backlink Audit

Find out where you company was mentioned

What They've Said About Us

The challenge was met. Don't take our word for it, take theirs.
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"ComGroup confirms their extensive knowledge of public and government contracts. Our organization has benefited from their attention to detail, including extensive reporting and measurement of results, which is often required in state government contracts as well as federal guidelines."
M.L.
Board Administrator
“The Communications Group has a long history of successfully identifying their target audience and developing key messages tailored specifically to those audiences."
G.D.
Program Coordinator
"They truly understand industrial marketing, how to connect with their customer’s buyers and are constantly working to bring more value to their customer’s table.”
J.C.
Publisher at B2B Media Firm
“They have the deepest knowledge of their customer’s products and culture. Their work consistently scores very highly in independent readership studies we conduct.”
G.C.
President at B2B Manufacturing Company

Frequently Asked Questions

If you have other questions, please contact us for more information.

What is Public Relations?

Public Relations is the practice of maintaining and strengthening a brand’s reputation by establishing meaningful relationships built on trust and respect. An essential function of Public Relations is helping develop clear messages for a defined audience, and determining the best way in which to communicate that message.

Do I need Public Relations?

Yes! Public Relations is essential to the modern business. It may be difficult to understand if you’ve never engaged the help of a PR practitioner before. Once you have though, you’ll quickly learn to appreciate the objectivity and insight PR brings to the table.

What is the benefit of Public Relations?

The fact is, managers inherently have a planar view their business or organization. Public Relations helps managers view their organization three-dimensionally, bringing into account the external forces that impact us whether we are aware of it or not. With this insight, managers are empowered with the perspective they need to make well-rounded, informed decisions that result in more positive outcomes.

Are marketing and PR the same thing?

Not exactly. Together, marketing and PR make up a well-balanced holistic communications strategy. The difference is, where marketing encompassed the paid side of communications (i.e. advertising) and is more product and sales focused, PR emphasizes the “earned” side of communications with a primary function of supporting a positive brand reputation by leveraging traditional and non-traditional media.

How do I know if my Public Relations is working?

A good PR plan is a measurable one. When we work with a client, our first step is to identify what success looks like to them. Next, we define ‘SMART objectives’ that serve as indicators of success. A SMART objective is Specific, Measurable, Achievable, Realistic, and Timebound. Applying these parameters to our objectives helps us to evaluate the level at which our efforts are successful and creating value for the client.

What are some of the most common tactics you use for PR?
  • Communication Strategy and Development
  • Content Development and Distribution
  • Crisis Communications
  • Event Planning and Management
  • Executive Counsel
  • Media Monitoring and Tracking
  • Media Pitching
  • Media Relations
  • Media Training and Coaching
  • News Releases
  • Organic Social Media Strategy
  • Reputation & Brand Management
  • Research
  • Thought Leadership

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