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Public Sector & Government Outreach

Strategic Outreach and Communications for the Public Sector

Not all marketing involves retail sales. Many industries promote issues and services that require a different approach. Public sector marketing, such as healthcare, public health, energy development, nonprofit marketing, and government agencies, demands a unique approach that builds brand awareness while delivering information and communication that drives behavioral change.

Rather than hard-sell commercial approaches, this form of marketing requires understanding the underlying emotional relationship the customer has with the institution, service and/or issue and then building strategies, messages and communication platforms that engage them on a positive level.

Government marketing and public sector advertising are completely different from traditional retail marketing. Our team of experts understands the complexities of a public office and has worked on multiple education initiatives at the state and local level. We have to account for all involved audiences who may be impacted by business purchases. Some examples of G2C marketing include branding and awareness campaigns, email marketing, lead generation, content marketing, media buying, and more.

Our Process for Public Sector Success

Building Your Government Marketing Strategy and Public Sector Advertising Plan

1
Initial Meeting

Let's get to know each other and determine if our public sector marketing solutions align with your needs.

2
Proposal

We’ll provide a customized strategy, outlining how our government marketing and outreach services can achieve your goals.

3
We Get To Work
Our team begins executing your campaign, leveraging G2C marketing, branding, and nonprofit digital marketing strategies.
4
We Deliver

We provide final deliverables or ongoing support to ensure your public sector advertising initiatives succeed.

Speak With An Expert

Learn how we can help your business
Dan Cowling Headshot_2
Dan Cowling III
Dan brings 25+ years of experience in strategy development, behavioral research, and coalition building for public and private sector initiatives. His expertise in community-based, statewide, and national outreach helps organizations drive meaningful impact and engagement.
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Lisa Van Hook, MA, APR
Lisa specializes in public sector communication and outreach, managing campaigns, budgets, and relationships to drive engagement. She fosters collaboration among teams and clients, ensuring strategic messaging that creates lasting impact. With over two decades of experience, she helps organizations build strong connections through effective communication.
Carson Horn Headshot
Carson Horn, APR
Carson uses his in media relations to connect organizations with their key audiences. With experience in strategic messaging and stakeholder engagement, he helps public entities craft compelling narratives that drive awareness and impact. His expertise ensures clear, effective communication that resonates with communities and decision-makers.
Lora Mosley Headshot
Lora Mosley, MS
Lora brings a strong background in public administration, with six years of experience in higher education before joining ComGroup. She has dedicated her career to public sector communication, helping organizations navigate outreach, messaging, and stakeholder engagement. Her expertise ensures impactful strategies that connect with communities and drive meaningful results.

Since 1993 our firm has specialized in developing successful outreach and education programs. Our experience includes over 40 initiatives at the local, state, regional and national levels involving governmental agencies, foundations, not for profits and private sector coalitions.

Our initiatives have covered a broad range of issues and services from CHIP,  to breast cancer, mental health, bio preparedness, prenatal care, age appropriate immunizations, diabetes, and workplace safety to name a few.

Meet Our G2C Clients & Partners

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Our Public Sector Impact

Browse previous projects

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A Transformative Public Health Initiative
60% Enrollment in Prenatal Care Among Target Audiences
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Empowering Women Across Industries
900+ Podcast Downloads and 3X Website Traffic Increase in Year 1
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Encouraging Preventive Dental Care in At-Risk Communities
37,879 Children Reached Through Creative Outreach Efforts

What Our Clients Say

Don't take our word for it, take theirs.
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“The messaging strategy they developed to improve our image and clearly articulate our mission proved successful and was utilized by our staff daily. Based on our initial success, we engaged The Communications Group to play an important role in the development of our comprehensive strategic plan.”
J.V.
Executive Director, Public Transit Agency
“We had the opportunity to work with The Communications Group on a most successful outreach and education program, Healthy Families. The degree of involvement, the professionalism demonstrated and the excellent quality of their work, meant a great deal to the success of the program.”
P.C.
Program Administrator
“The Communications Group has unmatched credentials when it comes to health-related marketing, outreach and education programs. After working with them for nearly five years, it is easy for me to understand why. They approach these programs strategically with the expertise gained from over 25 years in the health industry. From their leadership, down through their staff, they have a passion for education and outreach.”
M.V.
Director of System Marketing