Cat Frans
Executive Director at Independent Professional Seed Association (IPSA)
Hometown: Midland, TX, but has lived in Jonesboro for the last 9 years
Briefly describe your role:
As the Executive Director, I run the day-to-day operations for the association while seeking ways to bring more benefits to our members. My members are Independent Seed Companies mainly in the Midwest that deal with corn and soybean for the most part, and those who support seed companies. IPSA provides benefits to these seed companies in the form of health insurance options, employee retention, seed trials, education resources, buying programs, business services, and most importantly, advocacy.
Q: What's your favorite part of your position?
A: My favorite part of IPSA is that we are making a difference for our members. Our seed companies are often multi-generational and located in rural areas, acting as staples in their small towns. Small family farms account for 90% of all farms in the US and represent a significant portion of employment in Small Town America. Being able to benefit these companies, which are vital to their communities and the industry, is incredibly rewarding. The relationships I’ve created within the industry are also invaluable.
Q: What motivates you to achieve success in your career?
A: Professionally, agriculture is vital, and our industry has faced significant consolidation in recent years. My motivation comes from seeing the tangible impact we have, not only for our niche of the industry but for agriculture as a whole. Personally, I strive to show my kids that they can make a difference and accomplish anything they set their hearts and minds to. I also volunteer for a local nonprofit that makes a huge difference in the lives of children in the community.
Q: Describe a challenge you've overcome in this role.
A: Agriculture is largely male-dominated, and I’m often the youngest person in the room. I challenge myself to be knowledgeable about any subject we’re dealing with. My CEO is phenomenal—if there’s a new policy or technology, I can always ask him to explain it in depth. He takes the time to “whiteboard” concepts for me and ensures I understand them.
Q: What led you to your career path?
A: Growing up, I never imagined I’d end up in the agriculture industry. My dad worked in oil, and my mom was big in the fitness industry. I grew up in West Texas, not exactly an agriculture hub. It all happened by chance when the CEO, Todd Martin, discovered me for the Marketing and Communications role in 2015. My passion for agriculture blossomed from there, and now I can’t imagine doing anything else.
Q: What has been a defining moment in your life?
A: Last August, I was recognized by Seed World magazine as one of their Top 10 Next Gen Leaders. It felt like confirmation that all my efforts were being recognized. Of course, my members and friends see the impact, but it was motivating to know others noticed as well. It gave me an extra boost to “keep on swimming,” as Dory says, and continue fighting to make a difference.
Q: What opportunities for growth do you think women have in your field?
A: The possibilities are endless. I know women in strong roles within the industry, and it’s amazing. IPSA gives out scholarships every year, up to $20,000, to students, and most of our recipients are female. I love seeing them attend our annual conference, make connections with our members, and often secure internships or jobs with seed companies.
Q: Who has influenced your career?
A: First, my husband, James, who fully supports my career. I travel frequently, and with three kids and too many dogs, it’s not always easy, but he cheers me on. My CEO, Todd Martin, is also a significant influence. He empowers me professionally, challenges me to grow, and is always available for my questions while giving me the space to figure things out.
Q: What advice do you have for women in your field?
A: For those entering the industry, my best advice is to find a mentor. Having someone who always has your back and can help you navigate professional challenges is invaluable. For women in agriculture—go us! We’re making waves, and there are already so many strong women in the field. The future looks even brighter.
